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May 21st, 2020

Essential technology, done right – introducing the new Marvell

By Chris Koopmans, EVP of Marketing and Business Operations

Our transformation
Today we launched Marvell’s new brand identity. In many ways it’s long overdue – as it represents the transformation journey we have been on over the past four years and reflects the new company we have already become.

Often when a company embarks on a major change, one of the first things they focus on is their external image. They update their logo, web page, and collateral to resemble the brand they aspire to, and then work to make reality match the aspiration. But in our industry, a company’s brand is their reputation, and a reputation is earned. That’s why, at Marvell, we started with the hard part – we established our new strategy, transformed our business and revamped our culture first, and now we are revealing a new brand that reflects who we are. I believe that signifies our culture – focus on the substance first.

I joined Marvell four years ago – just a few weeks prior to Matt taking over as CEO – so I’ve been on this journey every step of the way. I’ve had the privilege of holding a variety of leadership roles through the transformation, giving me a unique perspective on the company we have become. So, when Matt came to me last year with a new challenge – to lead our Marketing team through a rebuild of Marvell’s external image – I was thrilled about the opportunity.

Essential technology, done right
At its core, the New Marvell is a company focused on building essential technology for data infrastructure. What is data infrastructure? Data infrastructure is to our digital world what physical infrastructure (think railroads and highways) is to our physical world. It’s comprised of our vast wired and wireless networks that connect the globe, massive data centers that store and process information, and newly emerging edge infrastructure such as smart cars, cities, and factories.

As a society, we often take our infrastructure for granted. We just expect it to work, and to keep up with our ever-growing demand for more. We only take notice when it doesn’t work. This holds for physical and data infrastructure alike – a pothole in a road is just as annoying as a dead zone in a cellular network. Why won’t somebody just fix this? It turns out there are in fact a legion of companies working in the background not only to keep it running but innovating to meet the ever-growing demand for more, and Marvell is privileged to call them our customers.

That is why our brand is built on a foundation of collaboration and partnership with our customers, and we go all in with them to power what comes next. Trusted by leading technology companies for 25 years, we sit shoulder-to-shoulder with them to build best-in-class storage, networking, compute, and security solutions to meet their current needs and future ambitions. We’re driven by the belief that how we do things matters just as much as what we do. Working with Marvell means reliable results, superior performance, nimble dexterity, and rigorous execution. Our customers have come to expect it. It’s in our DNA.

New Marvell brand
The COVID-19 crisis interrupted our plans to launch our new brand earlier this year. In fact, the simplest and easiest decision would have been to postpone the launch until after we returned to the office. But that would have been a mistake. Never has the new Marvell been more on display than it has shown to be throughout this crisis – as we put our people first, and take care of the communities in which we live and work. Our teams continue to work tirelessly, and creatively, to keep projects on track and deliver innovations for our customers – listening and adapting to their changing needs along the way.

Drawing inspiration from this incredible determination, our marketing team felt compelled to find a way to launch. I couldn’t be prouder of Marvell’s cross functional brand team for changing course quickly, revising plans, and successfully executing on a much-anticipated launch – virtually! This has been yet another example of just how resilient and tenacious our people are – as they continue to persevere and show amazing ingenuity through this unique time.

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