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May 19th, 2016

Automotive Center of Excellence Now Open in Ettlingen, Germany

By Alex Tan, Director, Automotive Solutions Group

Marvell Automotive Center

Marvell’s Automotive Center of Excellence, the first-of-its-kind automotive networking technology development center, recently opened in Ettlingen, Germany. Due to the rapid advancement of automotive technological developments in recent years, the next generation of cars needs a new architecture to run a wide array of features—for example, full driver assist, ultra high-definition (HD) displays and over-the-air updates. Marvell’s objectives are to provide access to the latest innovative technologies, (link: http://www.marvell.com/solutions/automotive/), work closely with customers and partners, and drive the automotive industry forward more quickly and efficiently.

The grand opening event elicited great excitement, and Marvell was honored to welcome many distinguished guests including Wolfang Erhard, Chief of Business Development from the Mayor’s office in Ettlingen; Klaus Oertel, from Hanser Automotive; Ingo Kuss, from Elektronik Automotive; and Thomas Zimmer from BNN. Philip Poulidis, Vice President and General Manager, Internet of Things, Automotive and Multimedia Business Units at Marvell along with Ian Riches, Director of the Global Automotive Practice at Strategy Analytics provided the keynote speech.

Given Marvell’s history of dedication and innovative design, the company knows that understanding advanced technologies such as, Audio Video Bridging, Time Sensitive Networking and singe pair Ethernet standards—is vital to further the connected car industry. A dedicated team of engineers will utilize their knowledge to expand development and education efforts in these areas with Marvell and its customers to advance the architecture of future, connected cars. The engineering team is responsible for automotive products that include switch, end-node system-on-chips, gateways and automotive software.

Marvell continues to market innovative technologies that will shape the future of the automotive industry, and with its Automotive Center of Excellence in Germany is better positioned to drive new automotive designs and technologies forward.

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